CELEBRATING 35 YEARS OF COMFORT AND STYLE
It began in Cape Town with one simple vision, helping women feel confident and beautiful in what they wear.
Since then, Jo & Rae has grown into a beloved South African boutique known for timeless comfort and effortless elegance.
To celebrate 35 years, we’re saying thank you with up to 80% off our most loved pieces.
Every order, message, and photo means the world to us.
You’ve made this journey truly special.
With love,
💞 Jo and Rae
DISCOVER ANNIVERSARY FAVOURITES
View all
ABOUT JO & RAE
Inspired by the open landscapes, coastal calm, and the warmth of South African living, Jo and Rae founded their boutique in Cape Town in 1990.
Guided by a love for effortless, comfortable style, they created a space where every woman can feel at ease in what she wears — confident, natural, and beautifully herself.
Each piece reflects the relaxed elegance and quiet strength that define South African women.
With love,
♥️ Jo & Rae
